ECOENERGY

Saving energy starts at home.

OVERVIEW

EcoEnergy is a conceptual personalized energy app that tracks energy consumption in your home and provides recommendations to reduce usage and your carbon footprint.

This eco-friendly brand required branding as well as UX/ UI design for its new app. During this process, marketing research strategies were utilized to track and target possible consumers following their journeys. In turn, this data was useful to inform the design.

SERVICES

Brand Identity

UX/ UI Design

Illustration

COMPLETED

Fall 2021

MARKET RESEARCH

CUSTOMER JOURNEY

These three personalities stand as the buyer personas for EcoEnergy. They are the result of accumulated data to investigate what journey maps one would take through the app.

They are meant to help both the team and the client understand who is using their platform and the best ways to improve their experience.

TERRANCE RIGGS

KAITLYN WALKER

MARILYN RODRIGO

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APP DESIGN

GOING GREEN

The design of EcoEnergy revolved around highlighting the connection between energy with the environment. This inspired the green color palette as well as the illustrations included within the design.

This conceptual app features a breakdown of the user’s carbon footprint and how energy is being consumed in their home. Which is used for recommendations to the user on how to lower their energy usage at home. Ultimately saving the user money and helping the environment in the process.

It also compares the user with the homes in their surrounding area which shows where they stand compared to their neighbors and rewards them when hitting energy goals.