NOCTURTLES
It's all in your head.
OVERVIEW
Nocturtles is an apparel line company that takes creativity to the next level by pulling inspiration from their consumer’s own crazy dreams. In turn, it reveals a beautiful illustrative depiction of what goes on inside our minds when we sleep.
This project involved a wide range of skills. The brand identity was invented and utilized to create many deliverables to be featured within two exhibitions. Alongside the brand, the illustrations and manufacturing of the clothing line were completed in-house.
SERVICES
Brand Design
Logo Design
Photography
Apparel Design
Catalog Design
COMPLETED
Spring 2023
IDENTITY
LOGO DESIGN
A logotype became the visual identity for Nocturtles. In order to combat how colorful, illustrative, and detailed the apparel itself was, a more simple and geometric logo was created. The "nt" combination comes from Nocturnal and Turtles, where the name "Nocturtles" stems from as they are dreams depicted on turtle neck shirts.
The logo is the condensed version of the entire brand name "Nocturtles". Here is an example of the logotype in action which can used as an alternative logo form such as it is used on the catalog.
PHOTOGRAPHY
CATALOG DESIGN
This catalog displays the photography and multiple shoots that went into documenting each garment. In addition, it follows the aesthetic of Nocturtles to retain a cohesive theme.
DELIVERABLES
POSTERS
During this process, I acted as Creative Director, as I was the designer behind each dream illustration and led a production team when manufacturing the apparel.
I later oversaw the photography and branding elements including posters, tags, catalog, and exhibition installation design.
STICKERS
PRINTS
DELIVERABLES
TAGS
Each tag included wash and care instructions for consumers, the written dream that was illustrated on the piece as well as a handwritten note and sticker corresponding with the dream.
RECOGNITION
REDEFINE DESIGN EXHIBITION
Nocturtles debuted at the Redefine Design exhibition where they showcased their line, alongside free stickers for gallery viewers. Participants were also encouraged to write their dreams and submit them to the Nocturtle’s dream catcher for a chance to be featured in the next line.
Otherwise, prints and clothing were sold separately.
RECOGNITION
T.R.U.XHIBITION
Making a second appearance at the T.R.U.Xhibition, Nocturtles released their catalog to showcase their photography and brand personality.
Nocturtles was proud to be involved in this interesting take on a gallery that took place within several moving trucks featuring many other artists.
OH YEAH, DID I MENTION I ALSO CREATED THE ENTIRE CLOTHING LINE BEHIND NOCTURTLES.
